A trusted science academic, Dr Høie has spent more than 30 years in research and product development in cooperation with scientists at university hospitals in Europe and U.S., developing natural products to prevent lifestyle disorders. These proven nutrition products branded as Norvia are among the best documented nutritional products available world wide.

Dr. Høie spent 5 years studying Traditional Chinese Medicine in Norway and in China, where he learned about the important health benefits of the soy bean. Dr Høie co-founded the Centre for Heart Medicine in Oslo where he treated hundreds of patients using natural plant-based formulas in which he combined specialised proteins, fibres, lipids and germ extracts from the soy bean.

Dr. Høie's breakthroughs include developing all natural low calorie meal replacement products, from which significant weight loss, normalising blood sugar and cholesterol levels, as well as significant reduction of cardiovascular risk factors were proven.

Lars Høie's plant based weight loss products have been the No. 1 selling nutrition products in Scandinavia and the Nordic Countries for more than 3 decades, and the all natural Norvia low calorie meal replacement products is his latest development, containing no artificial sweeteners, colours or preservatives. Dr. Høie has researched and carried out clinical trials on various combinations of soy components, documented in more than 30 clinical studies published in peer reviewed medical and nutritional journals internationally.