Eda is a lifelong beauty obsessive who knows her customer intimately—because she is one. After years battling persistent hormonal acne, she co-founded Cool as a Cucumber to build what she couldn't find: luxurious daily care for acne-prone skin, built for prevention, not damage control.
A Kellogg MBA, she went from first employee to GM at a Series D startup and led end-to-end launches at Zillow, with a decade spanning business development, sales, and growth.